3-D TV Broadcasts: Desperately Seeking Content?

With 3-D capable high-definition widescreen TVs for domestic use already out on the market since June 2010, will quality content shows shot in 3-D ever be available for broadcast in network TV anytime soon?


By: Ringo Bones


LG, Samsung and Sony had already put out on the market their incarnation of the 3-D capable high-definition widescreen TV for domestic use ever since notable 3-D movies – like James Cameron’s Avatar and Tim Burton’s Alice in Wonderland had recently become blockbuster successes. But what about 3-D TV broadcasts on network TV? Sadly, none is yet available – but Sky networks recently promised to provide their very first 3-D TV broadcasts by October 2010. Given that the intended demographic for shows shot in 3-D for network TV broadcasts are already weaned on free – but of questionable legality – content on Pirate Bay during the first decade of the 21st Century, will network broadcasted 3-D TV shows ever be economically viable from the TV networks’ perspective?

Early adapters fortunate enough to afford those first-generation of 3-D capable high-definition widescreen TV are already sold on the idea of 3-D movies in the home despite of the minor inconvenience of those cinema-style 3-D viewing goggles. With titles now widely available via 3-D capable Blu-Ray DVDs like Avatar and Alice in Wonderland, positive word-of-mouth reviews on 3-D ready hi-def widescreen TVs had become the only excuse for buying one. But will the same people who brought 3-D Blu-Ray DVDs embrace the “potentially” free shows broadcasted on 3-D TV networks?

Given that most of us had been weaned on Napsterization and Pirate Bay style utter disregard to copyright laws when it comes to getting on-demand TV shows for free during the first decade of the 21st Century, TV network executives are probably reluctant to invest into a new “gimmick” of questionable economic viability. Most of us will probably resort to the advertisement-free 3-D shows if it ever becomes available on Internet sites despite of the copyright violations involved. Not to mention the expense of 3-D viewing goggles – which the cheapest ones sell at 10 to 15 US dollars per pair – might be to expensive for some weaned on free stuff from Napster and Pirate Bay.

On the bright side, it could potentially increase the demand for studio stylists and make-up artists given the inherent “vanity” of Hollywood stars who not only wants to look good on high-definition TV broadcasts but also good on 3-D high-definition TV broadcasts. Fashion consultants and make-up artists currently unemployed might find themselves working for big stars - and the odd news presenter and talk-show host - who desperately wants to look good in front of a 3-D capable HDTV in a few months time.